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New Koch Industries advertising campaign hits at company’s core

October 31, 2017

min read

One of the core principals at Wichita-based Koch Industries Inc. is now at the center of the company’s latest advertising campaign. 

Koch this summer rolled out its “Challenge Accepted,” campaign, based on the idea that the next evolution of telling the company’s story should revolve around a problem-solving culture that exists at all levels of each of its business units.