Sure enough, EverLearn helped Kelly Carvalho, an associate in INVISTA’s strategy and business development group, find not one but a group of experts on hydrogen peroxide at Georgia-Pacific. (GP has long used hydrogen peroxide as an oxidant to bleach the fibers going into tissue and other paper products.) Andy Balliet, a research associate, and Jeff Lee, a senior engineer and research fellow, were among those at GP who provided INVISTA with important context regarding the market for hydrogen peroxide, its pricing factors and the history of its development and uses.
Once this connection between GP and INVISTA was established, the conversation evolved into a discussion of whether hydrogen peroxide could be electrochemically created (a process that involves running electrical current through a solution or substance). As it turns out, less than two months earlier, a GP team from across the U.S. had been discussing the same concept. The answer was “yes.”
“It’s amazing to think how quickly our two companies were able to connect and share knowledge on this issue,” said Balliet. “We’ve got people here who have been working at GP for more than 30 years and they tell me they are absolutely blown away by how much easier it is to make connections now.”